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    I’m so excited to connect with you and hear more about your project!

    “I have been dealing with Abdul Ali from his commencement as Chief Operating Officer for Joint Force Food Stuff Qatar. Abdul has been instrumental in establishing win-win relationships with our business and suppliers. The service level provided and direction of his team as well as the implementation of strategic planning regards our product lines has been exceptional.”

    Glenn Parsons

    General Manager at Turners International Marketing NZ – TIM (NZ) Ltd – LinkedIn

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    How to improve marketing campaigns during COVID-19?2020-11-11T14:02:25+00:00

    1. Use empathy and transparency
    Lean situation by approaching your messaging and campaigns with empathy and transparency
    2. Be agile
    One ad that represented being agile as a business well is this one from Geico.
     
    3. Position yourself for the future
    The final best practice is about looking to the future and positioning yourself for it
    Example:Uber
    How can you measure your customer experience?2020-11-11T14:03:51+00:00

    A great place to start is by measuring your key customer experience metrics.

    such as –

    • Net Promoter Score (NPS)
    • Customer Effort Score (CES)
    • Churn Rate
    • Retention Rate
    • Customer Lifetime Value (CLV)
    How to promote customer empathy in your organisation ?2020-11-11T14:05:32+00:00

    Three priority can build a trusted relationship through real customer empathy.
     
    Culture- Companies should cultivate human experience as a core value. And all teams should be able to see, hear and talk to customers – not the privileged few
     
    Strategy
    Interaction with real customers, use data-centric digital processes and personas. It should inform every aspect of product design, creation, and support.
     
    Technology
    Use video, live interviews, and other research studies to interact with customers.
    10 Important questions should ask before launching a product2020-11-11T14:07:12+00:00

    Launching a new product or service requires a lot of time, financial resources and energy to come to fruition.
    Keep is mind, 80% of new products fail. What are the other 20% doing right? find out answers for your product Launch.
    1. What are your goals for the next 1-3 years?
    2. How to determine audience segment ?
    3. What are your audience’s pain points ?
    4. How are you going address these pain points?
    5. Have you can developed messaging and positioning that resonates with your audience?
    6. Do you have customer base you can leverage ?
    7. What resources do you already have, and what do you need to get?
    8. What is your timeframe?
    9. Can your product launch content across other channels?
    10. How are you going to follow up product launch activty ?
    How important video is to Improve customer experience ?2020-11-11T14:09:15+00:00

    How important video is to Improve customer experience ?

    Video has proven to be a successful tool to help companies expand their customer connection and retention. 76 % business owners report the good impact in improving customer satisfaction.

    Few ways video improves the customer experience

    • Explaining your product or service
    • Using video to address pain points
    • Improving customer support
    • Personalising your content
    How to optimise email marketing ?2020-11-11T14:12:54+00:00

    How to optimise your email marketing ?
     
    Few ways to optimise email marketing campaign
    Use a newsletter service such Mailchimp or Hubspot
    Do AB Test, to test subject lines
    Personalise your message
    Segment your emails
    Reduce text and optimise calls to action
    Provide interesting campaigns
    Provide means for social sharing
    How to make a effective landing page ?2020-11-11T14:14:18+00:00

    You need to learn how to make a good landing page that gives the customers what they want. That means going beyond designing something that “looks good.”

    5 Key section should have in landing page

    • Your unique selling proposition (USP ) – The main headline of your page with reinforcement statement with closing argument
    • The hero shot – (images/video showing context of use)
    • The benefits of your offering- A bullet point list summary of benefits features with explainer video and FAQ
    • Social proof – Such as testimonial or customer feedback video or Image product story
    • A single conversion goal — your Call-To-Action (CTA) such Sign up, E- Shop

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